The January bridal shows have come and gone. I was very pleased with our Embassy Suites show. We had a great  turn out of brides and broke our record again for participating vendors. I always like to hear feedback from vendors and brides about the show, we are always looking for a way to make it more fun, easier to navigate, and more beneficial for both brides and vendors.
One comment that has been eating away at me was made by a vendor who said they hated bridal shows and couldn’t stand doing them. They would never work one, instead sending store staff to man the booth and only showing up at the end to check it out.Â
As a business owner, if I am going to spend my marketing dollars on an event, then I am going to show up and give it my best effort. If you don’t enjoy doing bridal shows then don’t do them. I turned three vendors away who would have gladly bought the space and taken full advantage of the opportunity to get in front of 579 brides. It’s beyond me how a vendor could feel the need to do the show, plunk down the money, but then, as the owner, didn’t feel the need to be there. Do they not enjoy meeting brides, making good first impressions, securing a sale with brides who might be there to take a second look at them? For a serious wedding professional, what could possibly be more important, on a cold and rainy Sunday afternoon, than to spend time trying to boost your business, especially in this economy?
I can’t tell vendors how to run their businesses, but I am in control of who participates in my bridal show. Vendors who are not committed to being there and putting forth a first class effort, should not be there. Brides don’t need to be exposed to that kind of attitude, and the rest of the vendors who are putting out the effort, need to be surrounded by others who share the same enthusiasm for the event. My favorite comment came from a thank you note from a photographer that said, “It’s so nice to get to see other vendors I know. It’s like a party!” That’s the enthusiasm we should all have and you can bet that they will have a premium spot at the next show. A positive attitude is contagious and I want to spread it around!
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I love watching bridal shows…All the bridal shows that I’ve attended was perfect!..Hands down for them